Thomas Cook Group plc


Thomas Cook talks conversions and ancillaries, not much else
Thomas Cook talks conversions and ancillaries, not much else
By Martin Cowen | May 19, 2016
Tour operator Thomas Cook has  lifted its web sales in the UK and Germany and is talking the talk around conversion rates and ancillary sales. In the quarter to end-March it said that web sales in Read More
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Oh how we (almost) laughed
Oh how we (almost) laughed
By Martin Cowen | April 1, 2016
It's a heady head-scratching mix - a world-first claim, about virtual reality, on April Fool's Day. April Fool's Day, for those of you not living in 1950s Britain, is when "pranksters" are given fr Read More
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Virtual reality is the new Instagram
Virtual reality is the new Instagram
By Viewpoints | February 15, 2016
Vacations are all about the experience and, in planning them, travelers typically take to social media to get an idea of what a particular destination has to offer. NB: This is a viewpoint by Abi M Read More
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Shazam can be a neat marketing tool, but travel brands aren't listening
Shazam can be a neat marketing tool, but travel brands aren't listening
By Kevin May | January 5, 2016
Many travel companies claim to be "joined-up" with their marketing efforts these days - but still they appear to forget there is more to it than showing a fancy ad. A case in point is the latest ru Read More
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Pivotal moments 2015 - when MakeMyTrip blocked OYO
Pivotal moments 2015 - when MakeMyTrip blocked OYO
By Martin Cowen | December 29, 2015
One of the biggest success stories to come out of India in the past twelve months has been the online branded accommodation aggregators, led by OYO Rooms and ZO Rooms. Although it might be more acc Read More
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Thomas Cook hopes sexy promo woos YouTube viewers again [VIDEO]
Thomas Cook hopes sexy promo woos YouTube viewers again [VIDEO]
By Kevin May | September 30, 2015
Very few travel brands (with the exception of Air New Zealand and Turkish Airlines) can lay claim to getting millions of views on YouTube for their digital marketing campaigns. But Danish subsidiar Read More
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Turning flight disruption into opportunity (and showing TLC) via technology
Turning flight disruption into opportunity (and showing TLC) via technology
By Kevin May | September 23, 2015
There are delicate balances to be had all around the travel industry, especially when it comes to dealing with customers. But no more so than when flights are delayed or cancelled and passengers ar Read More
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Thomas Cook starts to see tablet/mobile bookings take off
Thomas Cook starts to see tablet/mobile bookings take off
By Martin Cowen | July 30, 2015
Tour operator Thomas Cook has said that one-third of bookings made online from the UK and Netherlands are coming from tablets or mobile devices. In its Q3s released today, it mentioned the benefici Read More
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Thomas Cook looks beyond waves for common systems approach
Thomas Cook looks beyond waves for common systems approach
By Linda Fox | May 20, 2015
There is a lot of 'oneness' going on within the Europe's two tour operating giants as they strive for increased efficiency and reshape their businesses for the digital age. Last week during its hal Read More
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Welcome to China, Thomas Cook
Welcome to China, Thomas Cook
By Martin Cowen | March 6, 2015
Something to file for future reference - Chinese outbound tourists will have the chance to not just book it, they can Thomas Cook it. The "strategic partnership" between Thomas Cook and Hong Kong-l Read More
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Thomas Cook target of half of bookings online looking doubtful
Thomas Cook target of half of bookings online looking doubtful
By Linda Fox | February 11, 2015
Thomas Cook has admitted it may not hit its ambitious target of 50% web penetration in 2015. Announcing first quarter results for the period ended 31 December 2015, the tour operator says group web Read More
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Subtle but seismic: Thomas Cook and its digital journey
Subtle but seismic: Thomas Cook and its digital journey
By Viewpoints | January 23, 2015
Less than two weeks before Thomas Cook announced the departure of CEO Harriet Green in November last year, the group had announced a shake up of its digital team. NB: This is a report by Pamela Whi Read More
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Thomas Cook - dynamic packaging! ancillaries! CRM! Let's go...
Thomas Cook - dynamic packaging! ancillaries! CRM! Let's go...
By Martin Cowen | November 26, 2014
Thomas Cook Group is aiming for 50% web penetration by 2015, with the business possibly doing itself a disservice by using terms which sound like something from a 2006 press release. Its full year Read More
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Think not how you will experience travel in future but how an 18 year old might
Think not how you will experience travel in future but how an 18 year old might
By Linda Fox | November 10, 2014
As you might imagine there was much discussion during World Travel Market last week around existing and future technology such as wearables, augmented reality and virtual reality. While you might b Read More
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Why the competition between Expedia and Priceline continues to burn brightly
Why the competition between Expedia and Priceline continues to burn brightly
By Viewpoints | October 7, 2014
While online travel retail sales are continuing their steady growth globally, consolidation is increasing among online travel agencies. Both Expedia and Priceline are strengthening their positions Read More
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