Thomas Cook Group plc


To win with online travel in Asia, go local (or go home)
To win with online travel in Asia, go local (or go home)
By Siew Hoon Yeoh - WebInTravel | October 3, 2018
Developments in APAC will require different thinking and tactics on the part of foreign brands that wish to be part of the “next billion users” market. Read More
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Combine data and psychology to lift revenues
Combine data and psychology to lift revenues
By Viewpoints | September 10, 2018
This is a viewpoint by Graham Cooke, CEO for Qubit. Competition within the travel industry has never been so intense. It’s now impossible for brands to succeed in such a competitive landscape witho Read More
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Thomas Cook talks up Expedia deal, TUI talks up its app
Thomas Cook talks up Expedia deal, TUI talks up its app
By Rob Gill | August 21, 2018
Thomas Cook is to extend its “white label” online booking partnership with Expedia across European markets over the next few months. The tour operator started selling Expedia’s city break and hotel Read More
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Thomas Cook Qubit digital personalization
How personalization is driving conversions for Thomas Cook
By Mitra Sorrells | May 3, 2018
Personalization of the digital experience is a primary strategy for brands looking to attract and retain customers. But one of the challenges is how to create personalization at scale and in a way that... Read More
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Thomas Cook talks up digital reboot with Expedia
By Kevin May | November 28, 2017
Thomas Cook has spent a long time trying to figure out what to do when it comes to providing online services to customers. Read More
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Thomas Cook Group takes different route to rival TUI
Thomas Cook Group takes different route to rival TUI
By Martin Cowen | May 18, 2017
Thomas Cook's first-half results talk about its airline operations as a separate business unit, and claims that by carrying 17 million passengers a year it is one of Europe's leading leisure airlines. Read More
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State of the travel tech nation - in the year 2040
State of the travel tech nation - in the year 2040
By Viewpoints | November 25, 2016
We live in a fascinating - if uncertain - period for travel tech, as intermediaries, suppliers and, indeed, consumers evolve at an unstoppable rate. Such progress is inevitable, for example, as con Read More
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Thomas Cook - more IT, fewer carpets
Thomas Cook - more IT, fewer carpets
By Martin Cowen | November 23, 2016
Thomas Cook Group's full-year results show that the business continues to spend significantly more on its IT than shop refits. In the twelve months to the end-September, the firm's capital expendit Read More
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Webjet ramps up European B2B with £21 million Thomas Cook deal
Webjet ramps up European B2B with £21 million Thomas Cook deal
By Martin Cowen | August 19, 2016
Sunhotels, the European bedbank of Australia's Webjet, is taking a big chunk of UK tour operator Thomas Cook's hotel contracting and supply business. In a statement it said that it is paying Thomas Read More
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Thomas Cook Airlines gets cute with cats in latest digital-only campaign
Thomas Cook Airlines gets cute with cats in latest digital-only campaign
By Martin Cowen | May 25, 2016
"Fluffy kittens" is a derisory phrase used by the high and mighty in their ivory towers who want to dismiss the internet as the home of the vacuous and trivial. But Thomas Cook Airlines hopes to ex Read More
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Thomas Cook talks conversions and ancillaries, not much else
Thomas Cook talks conversions and ancillaries, not much else
By Martin Cowen | May 19, 2016
Tour operator Thomas Cook has  lifted its web sales in the UK and Germany and is talking the talk around conversion rates and ancillary sales. In the quarter to end-March it said that web sales in Read More
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Oh how we (almost) laughed
Oh how we (almost) laughed
By Martin Cowen | April 1, 2016
It's a heady head-scratching mix - a world-first claim, about virtual reality, on April Fool's Day. April Fool's Day, for those of you not living in 1950s Britain, is when "pranksters" are given fr Read More
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Virtual reality is the new Instagram
Virtual reality is the new Instagram
By Viewpoints | February 15, 2016
Vacations are all about the experience and, in planning them, travelers typically take to social media to get an idea of what a particular destination has to offer. NB: This is a viewpoint by Abi M Read More
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Shazam can be a neat marketing tool, but travel brands aren't listening
Shazam can be a neat marketing tool, but travel brands aren't listening
By Kevin May | January 5, 2016
Many travel companies claim to be "joined-up" with their marketing efforts these days - but still they appear to forget there is more to it than showing a fancy ad. A case in point is the latest ru Read More
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Pivotal moments 2015 - when MakeMyTrip blocked OYO
Pivotal moments 2015 - when MakeMyTrip blocked OYO
By Martin Cowen | December 29, 2015
One of the biggest success stories to come out of India in the past twelve months has been the online branded accommodation aggregators, led by OYO Rooms and ZO Rooms. Although it might be more acc Read More
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