Starwood Hotels Resorts


Hilton opens digital door for loyalty members
Hilton opens digital door for loyalty members
By Linda Fox | August 18, 2015
Hilton Worldwide is adding keyless entry to its app for loyalty members with plans to deploy the Digital Key at 250 US hotels by early 2016. The move is part of Hilton's ongoing drive for a more se Read More
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Luxury travel brands tap heavily-backed Matterport for 3D virtual tours
Luxury travel brands tap heavily-backed Matterport for 3D virtual tours
By Sean O'Neil | June 25, 2015
Matterport, a Mountain View startup whose cameras scan rooms to produce three-dimensional replicas, received a $30 million Series C funding round yesterday. The raise comes from a mixture of new an Read More
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Despite healthy global growth, hotels are banking on summer marketing blitz
Despite healthy global growth, hotels are banking on summer marketing blitz
By Nick Vivion | May 18, 2015
With a strong dollar pushing tourist demand in Europe from American leisure travelers, and a generally strong global demand for new concepts, hotels are poised to enjoy healthy growth throughout the r Read More
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SOS alert to the travel industry! Tap the brakes on your Apple Watch investments
SOS alert to the travel industry! Tap the brakes on your Apple Watch investments
By Glenn Gruber | April 7, 2015
The allure of Shiny Object Syndrome (SOS) is strong. And whether it be "a-loo-minium" or gold, Apple’s Watch is very shiny. We’re at a very interesting time with Apple Watch, about halfway between Read More
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Why the Apple Watch will enable personalised travel
Why the Apple Watch will enable personalised travel
By Viewpoints | March 27, 2015
Apple’s multi-device platform has enabled its strong position in the smartphone market, and we can expect to see similar uptake in the Apple Watch for the same reason. NB: This is an analysis by Em Read More
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Starwood folds travel professionals into targeted rewards program with $30 million of marketing
Starwood folds travel professionals into targeted rewards program with $30 million of marketing
September 4, 2014
With a $30 million marketing splash, Starwood is moving away from offering a separate incentive program for meeting and travel professionals, and offering one comprehensive loyalty account. Previou Read More
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Travel technology, boutique bidding, and innovations in travel [VIDEO]
Travel technology, boutique bidding, and innovations in travel [VIDEO]
By Nick Vivion | August 19, 2014
Travel technology, boutique bidding and innovations in travel from Airbnb and Concur were all recent topics of conversation on Bloomberg West network, demonstrating the continued interest in the techn Read More
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From novelty to ultilty: Aloft's robobutler rolls into Silicon Valley
From novelty to ultilty: Aloft's robobutler rolls into Silicon Valley
By Nick Vivion | August 13, 2014
The robot butler is here, and its more than just a novelty - at least that's what Starwood's Aloft is attempting to prove with "A.L.O," the brand's first robot butler. The hotel brand has shortened Read More
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Is 2014 a tipping point for online travel distribution in Asia-Pacific?
Is 2014 a tipping point for online travel distribution in Asia-Pacific?
By Pamela Whitby | May 22, 2014
As the travel industry starts to mature and new disruptive forces enter the fray, are travel brands ready to pivot? NB: This is a report by Pamela Whitby, editor for EyeforTravel. Picture this s Read More
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Concur's Fusion event kicks off with TripLink and IBM announcements
Concur's Fusion event kicks off with TripLink and IBM announcements
By Nick Vivion | May 6, 2014
Concur's annual customer event Fusion is going on this week in New Orleans. In addition to the table8 funding news, the company has announced a new partnership and an expanded direct connectivity feat Read More
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Damning - social media accounts for just 1% of first moments of a travel purchase
Damning - social media accounts for just 1% of first moments of a travel purchase
By Kevin May | May 6, 2014
Most travel marketers would acknowledge that search (still) plays a massively important role in bringing consumers into the so-called purchase funnel. The evidence is overwhelming. Marketing ana Read More
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Peek at Starwood's Google Glass app, in beta [IMAGES]
Peek at Starwood's Google Glass app, in beta [IMAGES]
By Sean O'Neil | April 16, 2014
Google Glass isn't going away, despite the wishes of some travel companies. And Starwood, a chain of 1,150 hotels worldwide, is the latest hospitality brand to embrace the wearable technology. Goog Read More
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Starwood launches Guest Gallery system using Instagram photos
Starwood launches Guest Gallery system using Instagram photos
By Karthick Prabu | December 13, 2013
With the recent integration of Starwood Hotel properties with Instagram, guest pictures will now be displayed under "Guest Gallery" section in all property sites. The hotel group claims that its gu Read More
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Marriott website leads other hotel brands for usage and awareness
Marriott website leads other hotel brands for usage and awareness
By Karthick Prabu | December 8, 2013
A hotel's website is a key and indispensable sales channel. So how do some of the leading chains on the planet perform in terms of customer experience and acquisition? Qubit, website conversion ser Read More
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How a hotel chain made $2 million using social media
How a hotel chain made $2 million using social media
By Kevin May | October 24, 2013
One of the most common questions about social media in the travel industry often includes those rather awkward letters that make some gurus splutter into their cappuccinos: "R", "O" and "I". Yes, w Read More
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