Starwood Hotels Resorts


WeChat 2018 rankings Dragon Trail Interactive
Airlines, cruise lines see big gains in WeChat engagement
By Mitra Sorrells | February 28, 2019
According to a report from Dragon Trail Interactive, the top 10 airlines and cruise lines saw significant increases in WeChat activity in 2018. Read More
News | Online
Marriott breach wider problem analysis
Marriott cyber breach shows industry's hospitality to hackers
By Patrick Clark - Bloomberg | December 18, 2018
For now, there are more questions than answers regarding Marriott's announcement of a far-reaching breach of the Starwood guest reservation database. Read More
Notated News | Online
PhocusWire's newsmakers of the year 2018
PhocusWire's newsmakers of the year 2018
By Kevin May | December 17, 2018
The profile of a brand in travel - and the perception of it from consumers and industry peers - is mostly generated over the course of certain events or a period of time. Read More
News | Online
I was a senior VP of technology at Starwood - here’s my take on the guest data breach
I was a senior VP of technology at Starwood - here’s my take on the guest data breach
By Israel del Rio - Quilmach | December 10, 2018
Reports on the Marriott guest data breach have suggested the most probable cause was a result of the technology platform deployed by Starwood under the name “Valhalla.”  Read More
Opinion | Technology
Will Marriott data breach herald the death of personalization?
Will Marriott data breach herald the death of personalization?
By Greg Abbott - DataArt | December 5, 2018
This analysis could be titled in a number of ways, each with a lean towards what was disclosed by Marriott last week when it emerged some 500 million guest accounts had been hacked. Read More
Opinion | Technology
Marriott data breach - a mess that is only starting to unravel
Marriott data breach - a mess that is only starting to unravel
By Gates Marshall - CompliancePoint | November 30, 2018
Businesses and consumers continue to discuss privacy regulations and legislation on a regular basis, especially in the travel industry. Read More
Opinion | Technology
Marriott admits 500 million guest accounts hacked
Marriott admits 500 million guest accounts hacked
By Kevin May | November 30, 2018
A major security breach impacting on half a billion guest records in the Starwood reservation system has been disclosed by Marriott. Read More
News | Technology
Evolution warning: Are hotel owners in danger of becoming the new taxi drivers?
Evolution warning: Are hotel owners in danger of becoming the new taxi drivers?
By Peter O’Connor - Essec Business School | August 1, 2018
Just as the taxi industry responded to new competition by trying to manipulate governments in their favor, hotel chains are ganging up on travel industry innovators such as Airbnb and online travel... Read More
Opinion | Distribution
marriott-hotel-thailand
Hotel mega-merger assisted by digital overhaul of 19M words
By Bernadette Giacomazzo | November 9, 2017
The combination of Starwood and Marriott created the world’s largest hotel chain, with multiple areas of the business needing a digital overhaul. Read More
News | Technology
Unlocking a better alternative to soft brands
Unlocking a better alternative to soft brands
By Sponsored Content | September 26, 2017
This is a viewpoint from Ian Thorley, VP sales and marketing at Bellstar Hotels & Resorts. The hospitality industry has recently undergone a brand explosion with over 110 distinct brands overse Read More
From Our Partners | Distribution
Microsoft wants you to use Skype to book hotels and other travel
Microsoft wants you to use Skype to book hotels and other travel
By Sean O'Neil | March 30, 2016
Microsoft is adding its Cortana virtual assistant to Skype, which means the booking of hotels and other travel (and other services) will become possible within the instant-messaging platform. Starw Read More
News | Technology
Looking back and ahead – hotel merchandising evolves
Looking back and ahead – hotel merchandising evolves
By Valyn Perini | December 29, 2015
As we reach 2016, Tnooz is unveiling its customary series of reflections on the year behind us and what the travel, tourism, and hospitality industry might expect looking ahead. And, as always, we’ Read More
News | Online
Happy face, sad face - welcome to hotel room service via emoji
Happy face, sad face - welcome to hotel room service via emoji
By Kevin May | December 23, 2015
Complete marketing gimmick, but quite a fun one at the same time, for Aloft Hotels, the Starwood-owned chain that positions itself as "designed for hyper-connected global traveller". It has come up Read More
News | Online
Chat apps taking off for large hotel chains
Chat apps taking off for large hotel chains
By Linda Fox | December 2, 2015
Starwood Hotels has been using Whatsapp and other chat apps since earlier this year to enable guests to make requests during their stay. The company says the chat app is used to message a hotel bef Read More
News | Technology
Marriott buys Starwood for $12.2 billion - more behind the headlines
Marriott buys Starwood for $12.2 billion - more behind the headlines
By Kevin May | November 16, 2015
Marriott has ended weeks of speculation and splashed out $12.2 billion to buy rival hotel group Starwood. The mainstream and business media coverage will no doubt be dominated by the fact the acqui Read More
News | Distribution