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Bing travel search report
Summer months, sporting events drive travel search traffic
By Mitra Sorrells | July 10, 2018
Travel industry marketers looking to capitalize on periods of high travel search traffic have the best shot during summer months and around large sporting events, according to a report from Bing... Read More
News | Online
quote of the week 27
QOTW: Something about how easy it is to burn cash
By PhocusWire | June 29, 2018
Quote from Craig Paddock, director of search for MMGY Global, in an article on PhocusWire this week. Read More
News | Online
Modern travel marketing, part 4: Paid search
Modern travel marketing, part 4: Paid search
By Mitra Sorrells | June 25, 2018
PPC, when done right, can drive relevant conversions, but when done wrong can quickly rack up huge bills with nothing to show for the expense. Read More
News | Online
Study shows evolution of Google real estate for travel searches
Study shows evolution of Google real estate for travel searches
By Kevin May | June 22, 2018
Consumers looking for travel products on Google are now faced with fewer "organic blue links", with space given over to the search giant's own tools and services. Read More
News | Online
Startup Stage SeeVoov
STARTUP STAGE: SeeVoov drives travel bookings through tagged videos
By Mitra Sorrells | June 12, 2018
 SeeVoov provides tagged video content to help travelers select destinations, accommodations and activities.    Read More
Interview | Startups
Voice search marketing strategies
Listen up: Travel marketers need to pay attention to voice search
By Stuart Butler - Fuel | June 12, 2018
There’s a lot of coverage in the media about Google, Amazon and Apple (ok, AND Microsoft) regarding the race to dominate the voice assistant space. Read More
News | Technology
digital marketing part 2 social media
Modern travel marketing, part 2: Social media
By Jill Menze | June 11, 2018
For the second installment on modern travel marketing, we explore the power of social media and how it influences consumer behavior, as well as the tactics travel brands are using to grow their reach... Read More
News | Technology
Digital marketing series part 1 SEO
Modern travel marketing, part 1: SEO strategy
By Mitra Sorrells | June 4, 2018
Throughout June, we're looking at a variety of topics under the umbrella of digital marketing. We start with an analysis of the current state of search engine optimization, which today could be renamed... Read More
News | Online
QOTW: Something about an invasion of privacy
QOTW: Something about an invasion of privacy
By PhocusWire | June 1, 2018
Quote from Clayton Reid, CEO of MMGY Global, in an article on PhocusWire this week. Read More
News | Technology
How Airbnb grows its host community through online marketing
How Airbnb grows its host community through online marketing
By Tao Cui, Ye Wang and Bassel Namih - Airbnb | June 1, 2018
Which ads to buy? How much to pay for each ad? How to measure the performance of each ad? Airbnb built a marketing system to answer these questions. Read More
Opinion | Online
CEO interview TurnKey Vacation Rentals T.J. Clark
In The Big Chair - T.J. Clark of TurnKey Vacation Rentals
By Mitra Sorrells | May 30, 2018
T.J. Clark co-founded the company in 2013 to provide vacation rental homeowners and guests a consistent, high-end experience similar to a fine hotel. It now has 400 employees and more than 3,500... Read More
Interview | Online
Security series part 4 op-ed
Travel, data security and false narratives around Facebook
By Clayton Reid - MMGY Global | May 29, 2018
The disclosure of Facebook data breaches during the U.S. presidential election has created a shudder across the marketing landscape. Read More
Opinion | Online
Startup Stage VacationRenter
STARTUP STAGE: VacationRenter aims to solve the industry's inventory fragmentation
By Mitra Sorrells | May 14, 2018
Two ex-Googlers created the vacation rental search engine that consolidates listings from sites such as Booking.com, VRBO, HomeAway and more.  Read More
Interview | Startups
Startup Stage Chozun
STARTUP STAGE: Chozun offers blockchain system for experiences and loyalty
By Mitra Sorrells | May 3, 2018
Australian entrepreneurs Teresa Truda and Zia Word pivoted the focus of their app to Chinese outbound millennial travelers after they were accepted into Chinaccelerator, a Shanghai-based startup... Read More
Interview | Startups
Hoteliers should care about voice technology - here's why
Hoteliers should care about voice technology - here's why
By Max Starkov - HEBS Digital | April 30, 2018
With internet users preferring communication with images and, most importantly, voice activation, there is a great opportunity for hotels in this landscape. Read More
Opinion | Technology