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sojern raises 150M
Sojern raises $120M, eyes new markets, verticals
Travel tech firm Sojern has landed a funding round of $120 million to grow its business and enter new markets. Read More
News | Online
TripAdvisor Foursquare data partnership
Foursquare partners with TripAdvisor, wants to "make noise" in travel sector
By Mitra Sorrells | November 5, 2018
TripAdvisor is the latest travel brand to partner with Foursquare, the company that began as a social check-in app for consumers but in recent years has evolved to focus on providing location... Read More
News | Technology
Google's trademark policy revision kickstarts "brandjacking" debate
Google's trademark policy revision kickstarts "brandjacking" debate
By Simone Puorto | October 15, 2018
This is a viewpoint by Simone Puorto Last week, you may have received a message from [email protected], informing you about an ads trademarks policy update. Even though this may Read More
News | Distribution
google hotels whats next
What's next for Google's foray into hotels?
By Christina Jelski - Travel Weekly | October 11, 2018
Google's recent efforts to expand further into the online travel space could result in a pivotal change for the hospitality industry. Read More
News | Online
What is next with WeChat marketing for travel brands?
What is next with WeChat marketing for travel brands?
By Sienna Parulis-Cook - Dragon Trail Interactive | October 9, 2018
Anyone who’s even scratched the surface of marketing to China will know that the mobile app and social media platform WeChat, with its 1+ billion monthly active users, is the place to be. Read More
From Our Partners | Online
easyjet app look book
EasyJet app finds destinations, flights from Instagram photos
By Mitra Sorrells | October 4, 2018
EasyJet has created a new visual search tool in its mobile app that allows users to find European destinations and flights from photos on Instagram. Read More
News | Technology
Google breathes down the neck of Kayak in clicks sent to airlines
Google breathes down the neck of Kayak in clicks sent to airlines
By Kevin May | September 5, 2018
Google is sending almost equal levels of traffic to airline websites as Kayak, following a massive increase for the search giant over the course of the last 12 months. Read More
News | Online
Google offers hotel discounts to cloud users, upgrades search tools
Google offers hotel discounts to cloud users, upgrades search tools
By Christina Jelski - Travel Weekly | August 28, 2018
Google has enhanced its flight and hotel search capabilities ahead of the U.S. holiday travel season, while concurrently announcing that it has started offering exclusive hotel discounts to paying users... Read More
News | Online
Bing travel search report
Summer months, sporting events drive travel search traffic
By Mitra Sorrells | July 10, 2018
Travel industry marketers looking to capitalize on periods of high travel search traffic have the best shot during summer months and around large sporting events, according to a report from Bing... Read More
News | Online
quote of the week 27
QOTW: Something about how easy it is to burn cash
By PhocusWire | June 29, 2018
Quote from Craig Paddock, director of search for MMGY Global, in an article on PhocusWire this week. Read More
News | Online
Modern travel marketing, part 4: Paid search
Modern travel marketing, part 4: Paid search
By Mitra Sorrells | June 25, 2018
PPC, when done right, can drive relevant conversions, but when done wrong can quickly rack up huge bills with nothing to show for the expense. Read More
News | Online
Study shows evolution of Google real estate for travel searches
Study shows evolution of Google real estate for travel searches
By Kevin May | June 22, 2018
Consumers looking for travel products on Google are now faced with fewer "organic blue links", with space given over to the search giant's own tools and services. Read More
News | Online
Startup Stage SeeVoov
STARTUP STAGE: SeeVoov drives travel bookings through tagged videos
By Mitra Sorrells | June 12, 2018
 SeeVoov provides tagged video content to help travelers select destinations, accommodations and activities.    Read More
Interview | Startups
Voice search marketing strategies
Listen up: Travel marketers need to pay attention to voice search
By Stuart Butler - Fuel | June 12, 2018
There’s a lot of coverage in the media about Google, Amazon and Apple (ok, AND Microsoft) regarding the race to dominate the voice assistant space. Read More
News | Technology
digital marketing part 2 social media
Modern travel marketing, part 2: Social media
By Jill Menze | June 11, 2018
For the second installment on modern travel marketing, we explore the power of social media and how it influences consumer behavior, as well as the tactics travel brands are using to grow their reach... Read More
News | Technology