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Destination marketing, part 2: Opportunities in search and social
Destination marketing, part 2: Opportunities in search and social
By Mitra Sorrells | September 16, 2019
Destinations are embracing platforms such as Google, WeChat, Facebook and Instagram to educate and inspire travelers. Read More
News | Technology
koddi broken marketing funnel
Rethinking the (broken) travel marketing funnel
By Bill Chase - Koddi  | September 11, 2019
As the digital media landscape continues to shift, it’s in the mid-funnel where travel brands stand to gain the greatest competitive edge - but only if they move quickly to rebalance their budgets... Read More
Opinion | Online
google price match hotels
Google price-matching: Are hotel bookings next?
By Gino Engels - OTA Insight  | September 6, 2019
With Google testing a "lowest fare" price guarantee  on flights, what happens if the guarantee extends to hotels? Read More
Opinion | Distribution
vacasa google integration
Google adds Vacasa to vacation rental search
By Jill Menze | September 5, 2019
In March, Google added vacation rental properties to its Hotel Search function, and it’s now adding the first vacation rental management brand to the mix through a partnership with Vacasa. Read More
News | Distribution
Travelport EasyJet voice search in app
Travelport creates voice search for EasyJet’s app
By Mitra Sorrells | September 5, 2019
Dubbed “Speak Now,” the search tool has been created by Travelport using Google Cloud’s natural language understanding tool known as Dialogflow. Read More
News | Technology
tripadvisor free wi fi restaurants
TripAdvisor will offer Wi-Fi services to restaurants to help their marketing efforts
By Mitra Sorrells | August 20, 2019
TripAdvisor Wi-Fi Plus is a new option to enable restaurants to offer free Wi-Fi to their guests in return for sharing their email or social media credential. Read More
News | Technology
What’s next for Google’s expansion into vacation rentals?
What’s next for Google’s expansion into vacation rentals?
By James Burrows - Rentals United  | August 16, 2019
With Google entering the vacation rental market, what future developments could impact direct bookings, guest experience, customer ownership and the current ecosystem? Read More
Opinion | Distribution
Trivago Q2 2019 earnings
Trivago returns to referral revenue growth, ticks four consecutive quarters of profitability
By Mitra Sorrells | July 24, 2019
Trivago is on the upswing in the first half of 2019, with increased profitability and a return to positive referral revenue growth. Read More
News | Online
TripActions 250M series D
TripActions raises again, $250M round going to aggressive growth plan
By Mitra Sorrells | June 27, 2019
This latest investment comes less than eight months after TripActions' Series C round last November which brought in $154 million. Read More
News | Startups
WEBINAR REPLAY! How hoteliers can succeed with the Google Ads Migration
WEBINAR REPLAY! How hoteliers can succeed with the Google Ads Migration
By PhocusWire | June 20, 2019
To help advertisers use Hotel Ads in a more robust and scaled manner, Google is introducing a new Google Ads campaign type called Hotel Campaigns. Read More
News | Online
VIDEO: MediaAlpha - Launch pitch runner-up at Phocuswright Europe 2019
VIDEO: MediaAlpha - Launch pitch runner-up at Phocuswright Europe 2019
By PhocusWire | May 29, 2019
Exposing the muddy world of the dominant opaque travel comparison ad networks and introducing a new - completely transparent - way to buy and sell these high-performance, high-intent ad placements. Read More
Interview | Online
VIDEO: Google on leveraging machine learning in travel search
VIDEO: Google on leveraging machine learning in travel search
By Kevin May | May 28, 2019
Google is at the heart of the search experience and sits on enormous amounts of data that, it says, helps create a better search experience for travelers. Read More
News | Online
VIDEO: Rethinking the entry of Google in travel
VIDEO: Rethinking the entry of Google in travel
By Kevin May | May 20, 2019
A series of spiky (angry, even) tweets and comments during conferences over the years - that's been the mainstay of one critic of Google's role in travel. Read More
News | Online
How Google helped unpack the stress from modern travel
How Google helped unpack the stress from modern travel
By Finnbar Cornwall, Google UK  | May 15, 2019
Working with Hostelworld, which offers backpackers access to tens of thousands of lodgings around the globe, Google has been assessing the challenges that come with modern travel. Read More
Opinion | Online
Google uses car rental booking to demo next phase of voice assistant tech
Google uses car rental booking to demo next phase of voice assistant tech
By Kevin May | May 9, 2019
A fairly significant step up in voice technology was unveiled by Google this week - with car rental featured in an example of how personalization will be used by the assistant. Read More
News | Technology