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What's shaping travel marketing in 2020? Social media, connected TV and an always-on approach
What's shaping travel marketing in 2020? Social media, connected TV and an always-on approach
By Jill Menze | January 24, 2020
Sojern's Future of Travel Advertising report outlines the priorities and challenges for travel marketers in 2020. Read More
News | Online
Tripadvisor begins brand transformation with new course for Viator, executive shakeup
Tripadvisor begins brand transformation with new course for Viator, executive shakeup
By Mitra Sorrells | January 23, 2020
Tripadvisor is embarking on a dramatic realignment aimed at helping the company preserve profitability and spur new growth as it deals with competition from Google and others and with evolving... Read More
News | Online
makemytrip-trip-ideas
MakeMyTrip takes next step in quest to become travel super app
By Mitra Sorrells | January 9, 2020
MakeMyTrip now displays destination videos with booking links in its mobile apps, as part of its effort to be a travel super app. Read More
News | Online
Lessons to reflect on after Expedia Group board presses the nuclear button
Lessons to reflect on after Expedia Group board presses the nuclear button
By Yeoh Siew Hoon - WebInTravel  | December 6, 2019
Clearly, Mark Okerstrom's "Everest" was deemed one mountain too high by the chairman of the board, Barry Diller - but the ex-CEO was trying his hardest. Read More
Opinion | Online
The Phocuswright Conference 2019 preview - A future not fully understood
The Phocuswright Conference 2019 preview - A future not fully understood
By PhocusWire | November 8, 2019
Will the brands that dominate now still be there in a future still yet to be fully defined? Yes and no. That's why the next era for the digital travel economy promises to be such a thrilling ride... Read More
News | Technology
hahn air distribution technologies
Hahn Air launches new flight distribution service
By Mitra Sorrells | November 4, 2019
Hahn Air Group has launched a new company to provide indirect distribution services to low-cost and regional airlines. Read More
News | Distribution
vacasa series c 319 million
Vacasa now a unicorn, lands largest vacation rental Series C at $319M
By Mitra Sorrells | October 29, 2019
Vacasa's latest investment is the largest such Series C round to date in the vacation rental management industry. Read More
News | Online
phocuswright conference preview 2019 jeff glueck
In the green room at Phocuswright with... Jeff Glueck
By PhocusWire | October 25, 2019
Jeff Glueck has been CEO of Foursquare since 2016, developing it into a leading location technology platform used by brands such as Uber, Snapchat, Samsung and Twitter.  Read More
Interview | Technology
tripadvisor sponsored placements direct booking
TripAdvisor helps hoteliers boost direct bookings through new Sponsored Placements feature
By Jill Menze | October 23, 2019
TripAdvisor is introducing a direct-booking feature to its Sponsored Placements product for accommodation providers designed to help them boost revenue. Read More
News | Online
REPORT: Building lifetime value in travel through travel recommendations
REPORT: Building lifetime value in travel through travel recommendations
By Marisa Garcia - PhocusWire  | October 3, 2019
We explore the power of personal recommendations in the travel sector, as well as the best way to convert travelers to brand advocates and how to best use tools like NPS to drive new customer... Read More
From Our Partners | Online
Destination marketing, part 2: Opportunities in search and social
Destination marketing, part 2: Opportunities in search and social
By Mitra Sorrells | September 16, 2019
Destinations are embracing platforms such as Google, WeChat, Facebook and Instagram to educate and inspire travelers. Read More
News | Technology
koddi broken marketing funnel
Rethinking the (broken) travel marketing funnel
By Bill Chase - Koddi  | September 11, 2019
As the digital media landscape continues to shift, it’s in the mid-funnel where travel brands stand to gain the greatest competitive edge - but only if they move quickly to rebalance their budgets... Read More
Opinion | Online
google price match hotels
Google price-matching: Are hotel bookings next?
By Gino Engels - OTA Insight  | September 6, 2019
With Google testing a "lowest fare" price guarantee  on flights, what happens if the guarantee extends to hotels? Read More
Opinion | Distribution
vacasa google integration
Google adds Vacasa to vacation rental search
By Jill Menze | September 5, 2019
In March, Google added vacation rental properties to its Hotel Search function, and it’s now adding the first vacation rental management brand to the mix through a partnership with Vacasa. Read More
News | Distribution
Travelport EasyJet voice search in app
Travelport creates voice search for EasyJet’s app
By Mitra Sorrells | September 5, 2019
Dubbed “Speak Now,” the search tool has been created by Travelport using Google Cloud’s natural language understanding tool known as Dialogflow. Read More
News | Technology