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PhocusWire's in-depth coverage of travel search, featuring news, analysis, interviews, research and more on Google, other search engines, strategies, executives and role in the market.

Do online travel agencies suffer from brand blindness?
Opinion / Online
Do online travel agencies suffer from brand blindness?
By Chris Torres - Tourism Marketing Agency | September 27, 2021
To grow a successful brand, online travel agencies need to refocus how they brand and market their services. Read More
google-sustainability-things-to-do
News / Online
Google launches sustainability initiatives, confirms "Things to Do" changes
By Mitra Sorrells | September 22, 2021
Google, in addition to adding "eco-certified" badges to hotels and joining the Travalyst coalition, has confirmed updates to its search and booking functions for tours and activities. Read More
Travel + Leisure debuts travel subscription service
News / Online
Travel + Leisure debuts travel subscription service
By Jill Menze | September 8, 2021
Called Travel + Leisure Club, the subscription service offers members access to preferred pricing, concierge services, exclusive experiences and a magazine subscription for $9.95 per month. Read More
What do Gen Z travelers want from online travel brands?
News / Online
What do Gen Z travelers want from online travel brands?
By Jill Menze | August 31, 2021
According to new research, Gen Z travelers favor online travel agencies as well as travel brands that echo their values. Read More
The state of digital advertising in travel
News / Online
The state of digital advertising in travel
By Jill Menze | August 24, 2021
A new report from Sojern seeks to understand how COVID-19 has impacted budget, ad spend, allocation by channel and how advertisers are thinking about the future of ad tech. Read More
Tripadvisor and Airbnb join Google as local search powerhouses
News / Online
Tripadvisor and Airbnb join Google as local search powerhouses
By Kevin May | August 23, 2021
Google is the web service of choice for the vast majority of consumers looking for information on local businesses and activities - but a new survey indicates other brands are definitely in the... Read More
hopper-175m-august-21
News / Online
Hopper raises another $175M, will add 500 employees
By Mitra Sorrells | August 17, 2021
Five months after a $170 million fundraise, Hopper is doing it again – this time $175 million in Series G financing, bringing its total raised to date to $585 million.   Read More
travel-search-optimism-expedia
News / Online
Growing search volume, longer search windows point to return of traveler optimism
By Jill Menze | August 12, 2021
According to Expedia Group’s Q2 2021 Travel Recovery Trend Report, monthly global search volumes grew more than 70% quarter-over-quarter. Read More
Google told more transparency needed in flight and hotel prices by regulator
News / Online
Google told more transparency needed in flight and hotel prices by regulator
By Linda Fox | July 28, 2021
Google has been given two months to make changes to its flight and hotel pricing results. Read More
google-expands-travel-insights
News / Online
Google expands Travel Insights tools with new features, U.S. search data
By Mitra Sorrells | July 15, 2021
Following a partnership with the UNWTO announced in May, Google is now also working with Destinations International and HSMAI to hep destinations and hoteliers use travel search data more effectively. Read More
VIDEO: Qtravel - Launch pitch at Phocuswright Europe 2021
Interview / Technology
VIDEO: Qtravel - Launch pitch at Phocuswright Europe 2021
By PhocusWire | July 12, 2021
Qtravel is a Travel-Search-as-a-Service to easily develop tailored, fast search and discovery experiences that decrease costs and convert. Read More
Google Travel adds vacation rentals alongside hotels in search results
News / Distribution
Google Travel adds vacation rentals alongside hotels in search results
By Mitra Sorrells | May 27, 2021
Beginning today, consumers that search for accommodations in a specific destination may see both hotels and vacation rentals in the search results on google.com/travel. Read More
vacayou-3.3million-round
News / Startups
Wellness travel platform Vacayou raises $3.3M
By Mitra Sorrells | May 18, 2021
Vacayou is launching in beta with more than 100 package options such as spa getaways, wellness retreats and active travel experiences.[ Read More
Expedia unveils rebrand in major push to capture travel demand
News / Online
Expedia unveils rebrand in major push to capture travel demand
By Jill Menze | April 19, 2021
Expedia is debuting a new look and product offerings on its quest to become consumers’ "ultimate travel companion." Read More
What are travelers on Google searching for?
News / Online
What are travelers on Google searching for?
By Jill Menze | April 19, 2021
According to TripsToDiscover, searches are up dramatically for travel products since January 1, 2021. Read More