Plenty of attention on Ryanair today with another set of strong financial results, but the airline is quietly - and belatedly, some might say - also redesigning its website.
The low-cost carrier is starting the process by switching the site's homepage and some of the its newer destination landing pages.
The design is not exactly a radical new approach to digital user experience but is certainly a more modern look compared to the existing layout and colour scheme, having switched much of the theme to a softer yellow (rather than bold blue) and including bigger, more user friendly tabs and buttons.
The old look:
At this stage the search and booking channels are still running on the old design but presumably will be carried through into the new design short. Waiting for confirmation on the timeline from a Ryanair official.
More prominence on the homepage has also been handed to Ryanair's partners, such as Booking.com for hotels, Hostelworld for budget accommodation, Hertz for car hire, AlwaysonVacation for apartment rental, and HolidayExtras for airport parking.
The airline is also now two years into a concerted effort to boost its online media revenues through party advertising.
Announced today, year on year passenger numbers increased by 8% for the 12 months ending March 2011. Revenue over the same period jumped 21% from Euro 2.98 billion to Euro 3.63 billion, with pre-tax profit increasing by 26% from Euro 319 million to Euro 401 million.