Redeam launches new automated channel management platform for tours and activities

Redeam, a digital ticketing and redemption provider for suppliers of tours and activities, has created a new channel management platform that automates various aspects of distribution.

The Redeam API creates a single connection between reservation and ticketing systems and nearly 400 online travel agencies and resellers worldwide, including GetYourGuide and Groupon.

The system automates real-time inventory, demand-based pricing and transmission of sales data between third-party ticket sellers and reservation system providers.

“The rapid adoption of reservation systems and the growth of online and mobile booking has made simplified connectivity a necessity for operators and distributors,” says Melanie Ryan Meador, Redeam president and CEO.

“Just as we saw in the hospitality industry over the past 15 years, channel management will become a must-have for the rapidly growing tours and attractions sector. The need is even greater because of the high volume of last-minute bookings on mobile devices. Today’s operators need to be done with paper and be prepared to capitalize on the digital transformation sweeping through this sector.”

Of the new development, Stephen Joyce, CEO of Rezgo, which is one Redeam’s reservation system partners, says, “By taking on the work of connecting with third-party sellers, Redeam channel manager has freed our development team to focus on continuing to introduce innovative functionality for our clients rather than build out hundreds of APIs.

“We work with hundreds of small to medium-sized suppliers, and integrating with each partner’s API would take thousands of hours, or more."

Meador spoke to PhocusWire's Kevin May during the Arival Event 2018