OTA Insight

How hotels can use top-of-funnel data to capture recovering demand
By Gino Engels - OTA Insight | November 10, 2020
To gain more visibility into future demand, hoteliers are transitioning from using historical data to analyzing new, top‐of‐funnel data sets with deeper insights into traveler intent. Read More
Opinion | Online
Tripadvisor sees signs of recovery, reports positive EBITDA in Q3 2020
By Mitra Sorrells | November 5, 2020
Total revenue for the quarter was $151 million and adjusted EBITDA turned positive in Q3 to $15 million. Read More
News | Online
Tripadvisor, OTA Insight partner to boost hotel data intelligence
By Mitra Sorrells | October 27, 2020
The partnership creates Tripadvisor's new Spotlight data solution, a subscription product launching along with a second subscription tool, Reputation Pro. Read More
News | Online
Millennials, attribute-based selling, "rogue" OTAs - what hospitality looks like in 2020
By Dave Collier - OTA Insight  | December 13, 2019
In travel and hospitality, it’s tough to single out the most significant forecasts for next year, but these developments will be ones to watch in 2020. Read More
Opinion | Distribution
marriott expedia wholesale rate distribution
Marriott tightens reins on wholesale rates by tapping Expedia to manage distribution
By Mitra Sorrells | September 17, 2019
Expedia Group and Marriott International have signed an agreement that makes Expedia Group the single gateway and redistributor for Marriott wholesale inventory.   Read More
News | Distribution
Prep for parity: everything hotels and online travel agencies need to know
Prep for parity: everything hotels and online travel agencies need to know
By Clive Wood - OTA Insight  | April 8, 2019
The parity problem is not going away, but actionable data can help hoteliers address the problem and recoup revenue and reputation. Read More
From Our Partners | Distribution
Bots, bottled water and search - a varied snapshot of industry issues in 2018
By Simone Puorto | October 25, 2018
Here is a fairly unknown fact: the Hospitality Sales & Marketing Association International is as old as Mount Rushmore in the U.S. Read More
Opinion | Technology
In The Big Chair - Sean Fitzpatrick of OTA Insight
In The Big Chair - Sean Fitzpatrick of OTA Insight
By Mitra Sorrells | August 31, 2018
A former-Oracle, Nokia and HotSchedules executive, Sean Fitzpatrick arrives with a recent investment round in the company's war chest and in a marketplace that continues to throw up new challenges. Read More
Interview | Technology
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