Marketing


Middle Eastern travel marketers see Amazon as biggest disruption threat
Middle Eastern travel marketers see Amazon as biggest disruption threat
By Mitra Sorrells | April 17, 2019
Travel marketers in the Middle East say Amazon has the greatest potential to disrupt travel marketing in the next five years. Read More
News | Online
lastminute-forward-marketing
Lastminute.com Group now also a media company, offers out marketing services
By Linda Fox | April 15, 2019
Lastminute.com Group launches Forward as an independent media business. Read More
News | Online
Sojern opinion visual storytelling tips
Why travel marketers are embracing visual storytelling
By Stephen Taylor - Sojern  | April 11, 2019
Visual storytelling is evolving and serves as an important and effective strategy for digital marketers in travel. Read More
Opinion | Online
marketing buzzwords in travel
Marketing buzzwords are powerful ... if you know the customer
By Matt Walker - LikeWhere  | April 10, 2019
"Local," "experience," "platform," "storytelling" - many words in travel marketing are ceasing to communicate value both internally and to the customer. Read More
Opinion | Online
Expedia Group reviews price more important than brand
Guest reviews, room price more valuable than brand name in hotel selection
By Mitra Sorrells | April 9, 2019
According to Expedia Group, room price and guest reviews and ratings are more important than brand when consumers shop hotels. Read More
News | Online
Booking.com speaks out on its private accommodation ambitions
Booking.com speaks out on its private accommodation ambitions
By Jill Menze | April 9, 2019
Amid its ongoing rivalry with Airbnb, Booking.com explains how it hopes to differentiate its alternative accommodations product. Read More
News | Online
Middle East series part 1 overview
Middle East, part 1: How a young, digital-savvy population is impacting travel
By Mitra Sorrells | April 8, 2019
In part one in our series on the Middle East, we look at how the region's young and connected consumers are changing the travel landscape. Read More
News | Online
sounding off 10 equalizer
Sounding Off: Personalization can be a great equalizer
By PhocusWire | April 5, 2019
Being able to spot trends within a small business's customer data does not take a huge amount of expertise, nor does it take huge amounts of investment. Read More
Interview | Technology
customer data platform hype
Customer data platforms in travel: Worthy of the hype?
By Valerio Fuschini - Carlson Wagonlit Travel  | April 4, 2019
With the increasing competition for customers, TMCs are crying out for cross-functional windows into traveler data, but are customer data platforms the answer? Read More
Opinion | Technology
Startup Stage Miles
STARTUP STAGE: Miles is a universal transportation rewards program
By Mitra Sorrells | April 3, 2019
Miles is a loyalty platform that automatically rewards consumers for their daily movement, such as walking, biking, riding in a car or traveling by plane. Users can redeem rewards with Miles’ more than... Read More
Interview | Startups
Google is at a crossroads with its ambitions in travel
Google is at a crossroads with its ambitions in travel
By PhocusWire | April 3, 2019
The decisions around Google's strategy in travel will perhaps be made mainly by the company itself, despite the concerns of those that help fund its operations in the industry. Read More
News | Online
Why travelers expect brands to deliver an omnichannel experience from start to end?
Why travelers expect brands to deliver an omnichannel experience from start to end?
By Íñigo Valenzuela - Smartvel  | April 3, 2019
It has become the trend for customers to reach out to several touchpoints for inspiration, price comparisons and customer reviews before finally choosing between different services. Read More
From Our Partners | Online
How smaller travel brands can ride the personalization wave
How smaller travel brands can ride the personalization wave
By Matt Langie - Adara  | April 2, 2019
Personalization is great for a global airline, or even a regional cruise line. For most smaller travel brands, even regular personalization can seem out of reach.  Read More
Opinion | Technology
Q&A: Figuring out a role in a mega-funded world of ground transportation
Q&A: Figuring out a role in a mega-funded world of ground transportation
By Kevin May | March 28, 2019
The focus tends to go to ground transportation brands that have raised multimillion (even billion level) dollar investment rounds, so how do smaller players compete? Read More
Interview | Online
Tim Berners-Lee laments state of the web but offers hope for travel brands
Tim Berners-Lee laments state of the web but offers hope for travel brands
By Linda Fox | March 27, 2019
The iconic figure in the history of digital communications envisions a re-decentralized travel industry where consumer data is held on a Solid Pod. Read More
News | Online