Marketing


What’s next for Google’s expansion into vacation rentals?
What’s next for Google’s expansion into vacation rentals?
By James Burrows - Rentals United  | August 16, 2019
With Google entering the vacation rental market, what future developments could impact direct bookings, guest experience, customer ownership and the current ecosystem? Read More
Opinion | Distribution
How travel marketers can capture the "momentary market"
How travel marketers can capture the "momentary market"
By Joel Davis - Mighty Social  | August 13, 2019
It wasn’t that long ago that all marketing eyes were on hyper-personalization, yet we have already shifted to an era where each individual customer has their own reality and every moment represents an... Read More
Opinion | Online
OYO free travel insurance India
OYO adds free insurance for direct bookings in India
By Mitra Sorrells | August 13, 2019
OYO is now offering free insurance to guests that make a direct booking at one of its properties in India. Read More
News | Online
Travel agents give thumbs-up to hiding vanity Instagram likes
Travel agents give thumbs-up to hiding vanity Instagram likes
By Jamie Biesiada - Travel Weekly  | August 12, 2019
Those subject to the test no longer see how many people have liked another person's post or how many have watched a video as they scroll through their Instagram feed. Read More
News | Online
Booking Holdings q2 2019 earnings
Booking Holdings integrates brands, develops payment capabilities in quest for “connected trip”
By Mitra Sorrells | August 7, 2019
Booking Holdings reports positive financial results as it works toward what CEO Glenn Fogel called the "connected trip." Read More
News | Online
WEBINAR ALERT! Budgeting for the future of hospitality
WEBINAR ALERT! Budgeting for the future of hospitality
By PhocusWire | August 5, 2019
In this webinar produced by Amadeus and Phocuswire, you’ll hear exclusive data to help prepare you for 2020. Read More
News | Technology
Cendyn Rainmaker acquisition
Cendyn adds revenue management tools with acquisition of Rainmaker
By Mitra Sorrells | August 1, 2019
Cendyn, a provider of CRM and sales platforms for the hospitality industry, has acquired the Rainmaker Group, a revenue and profit optimization platform for hotels, resorts and casinos.   Read More
News | Online
Nor1 merchandising banners
Nor1 says new banner ads help hotels better compete with OTAs
By Mitra Sorrells | July 26, 2019
Nor1 says its new merchandising banners are drawing 25% conversion rates and helping hotels compete more effectively with OTAs. Read More
News | Distribution
expedia group q2 2019
Vrbo ticks revenue growth as Expedia Group gets brand "back on track"
By Jill Menze | July 25, 2019
For the quarter ending June 30, revenue for Vrbo was up 17% compared to the second quarter of 2018, while gross bookings were up 2% compared to the same period. Read More
News | Online
TripAdvisor DMO advertising product
TripAdvisor launches sponsored content options for DMOs
By Mitra Sorrells | July 25, 2019
TripAdvisor has created new advertising options for DMOs within the destination-focused travel feed. Read More
News | Online
Booking.com relaxes keyword bidding clause with hotels
Booking.com relaxes keyword bidding clause with hotels
By Kevin May | July 22, 2019
Previously, hotels were restricted via their General Delivery Terms with the online travel agency on bidding on certain keywords, such as "booking.com" and other copyright terms on Google AdWords. Read More
News | Online
REPORT: Can AI help OTAs earn customer loyalty?
REPORT: Can AI help OTAs earn customer loyalty?
By Marisa Garcia  | July 22, 2019
In this report, we’ll explore how using advanced technology and artificial intelligence can help OTAs and metasearch companies gain a competitive edge on bookings. Read More
From Our Partners | Technology
Life House 100M real estate equity investment
Life House hotel chain and tech provider secures $100M investment
By Mitra Sorrells | July 12, 2019
Boston-based Blue Flag, an investment, real estate development and branding firm that has a collection of hotels in its portfolio, is behind the deal. Read More
News | Startups
OYO rebrands recent buy @Leisure to OYO Vacation Homes
OYO rebrands recent buy @Leisure to OYO Vacation Homes
By Kevin May | July 9, 2019
Just two months after announcing its plan to buy @Leisure Group, OYO Rooms has closed the deal and renamed the company. Read More
News | Online
Why travel marketers must be always on and multichannel
Why travel marketers must be always on and multichannel
By Stephen Taylor - Sojern  | July 4, 2019
To be successful in this era of convergence, travel providers must think more strategically, not just about inventory, but about how they’re selling entire experiences. Read More
Opinion | Online