Marketing


sounding off 4 ad budgets
Sounding Off: Being able to shift ad budgets will please all in travel (except Google)
By PhocusWire | February 22, 2019
Travel brands will consider the rise of effective social media advertising as a welcome break from the stranglehold they often feel from the search engine giant. Read More
Interview | Online
sojern state of the industry 2019
What's on the minds of 600+ travel marketers? Personalization - and Facebook
By Jill Menze | February 21, 2019
Sojern's massive survey of more of travel marketers identifies key challenges and priorities for advertisers in 2019. Read More
News | Online
Ctrip hotel marketing training
Ctrip expands its "Hotel University" training program to hoteliers worldwide
By Mitra Sorrells | February 21, 2019
The travel giant is growing its in-person marketing training - dubbed Ctrip Hotel University - to hotels outside China. Read More
News | Online
The mobile-first world holds tremendous revenue potential for hoteliers - here's why
The mobile-first world holds tremendous revenue potential for hoteliers - here's why
By Max Starkov - HEBS Digital  | February 20, 2019
As the travel planning process increases in complexity, hoteliers need to find ways to engage their best potential guests across multiple touch points and across all devices, especially mobile. Read More
Opinion | Online
China series part 3 startups
China, part 3: The state of the travel startup ecosystem
By Mitra Sorrells | February 19, 2019
William Bao Bean of SOSV, Lio Chen of Plug & Play and Margaret Feng of Ctrip's Oasis Lab talk to us about China's startup ecosystem. Read More
News | Startups
TourRadar marketing contest
TourRadar works with Google Zoo for unusual multi-continent tour contest
By Mitra Sorrells | February 18, 2019
TourRadar's "Tour the World" campaign, with help from Google Zoo, is intended to introduce a new audience to its services as an online travel agency for multiday tours. Read More
News | Distribution
Regulators vs. online travel agencies - a level playing field coming for hotels?
Regulators vs. online travel agencies - a level playing field coming for hotels?
By Sam Weston - 80 Days  | February 14, 2019
Breaking down what the recent rulings mean for the web intermediary and hotel ecosystem - and which player can capitalize. Read More
Opinion | Online
TripAdvisor full year earnings 2018
TripAdvisor credits “reinvigorated” hotel segment, sees growth in experiences and restaurants during 2018
By Mitra Sorrells | February 13, 2019
TripAdvisor reports improved hotel segment profitability and growing experiences and restaurants for 2018 financial results. Read More
News | Online
Why customer data platforms hold immense potential for travel companies
Why customer data platforms hold immense potential for travel companies
By Jim Price - MParticle  | February 13, 2019
For travel companies, a CDP can add significant agility and resilience to infrastructure and organization, reduce operating costs and provide the necessary controls for proper data governance. Read More
Opinion | Technology
Travel websites losing billions as shoppers abandon purchases
Travel websites losing billions as shoppers abandon purchases
By Linda Fox | February 11, 2019
An eye-watering estimate of $2.4 billion was lost in online revenue on websites during the fourth quarter of 2018. Read More
News | Online
Expedia earnings full year 2018
Expedia reports double-digit growth in key metrics in 2018, continues international push
By Mitra Sorrells | February 8, 2019
Expedia Group turned in strong figures for 2018 as it looks to continuing strengthening its product in new international markets. Read More
News | Online
hotel-regulator-online-travel-agency-2
Online travel agencies under spotlight from regulators and academics over hotel strategies
By Kevin May | February 6, 2019
Booking.com and Expedia agree to cooperate with a set of guidelines regarding the portrayal of discounts, availability and influence of commissions on rankings. Read More
News | Online
What should the travel industry understand about China in the Year of the Pig?
What should the travel industry understand about China in the Year of the Pig?
By Kieron Branagan - OpenJaw Technologies  | February 5, 2019
Take a deeper look at what’s going on away from the geopolitical headlines, and marketers will understand how trends in China are going to eventually affect us all. Read More
News | Online
China series part 1 overview
China, part 1: The big (and getting bigger) picture
By Mitra Sorrells | February 4, 2019
Travel brands and suppliers need to be aware that the Chinese travel market is not only growing - it is also changing. Read More
News | Online
MMGY cruise industry marketing data
Shifts in demographics, desired features drive cruise marketing strategies
By Mitra Sorrells | January 31, 2019
Data from MMGY Global points to growing interest in cruising among younger travelers and also a shift in features that influence purchase decisions. Read More
News | Online