Marketing


urban-airship-acquires-accengage
Urban Airship acquires Accengage for Europe mobile marketing push
By Linda Fox | January 16, 2019
Urban Airship has acquired Accengage to boost its mobile marketing capabilities and strengthen its presence in Europe. Read More
News | Technology
Pinterest travel marketing personas
Pinterest creates “travel personas” to help marketers drive conversions
By Mitra Sorrells | January 15, 2019
Pinterest has developed discrete user personas to help travel brands target their marketing campaigns to its 250 million monthly users. Read More
News | Online
VIDEO: AllSeated - Summit pitch at Phocuswright 2018
VIDEO: AllSeated - Summit pitch at Phocuswright 2018
By Kevin May | January 10, 2019
Genuine virtual reality that provides venues with a claim to have the highest ROI in the history of event technology. Read More
Interview | Startups
CEO interview Carnival Arnold Donald
In The Big Chair - Arnold Donald of Carnival Corporation
By Mitra Sorrells | January 9, 2019
Arnold Donald, CEO of Carnival Corporation, shares his thoughts on the cruise distribution landscape, how technology is improving the guest experience and advice on what makes a good leader. Read More
Interview | Technology
Inside cruise, part 1: Keys to the sector’s smooth sailing in the future
Inside cruise, part 1: Keys to the sector’s smooth sailing in the future
By Mitra Sorrells | January 7, 2019
In many ways, cruise is the outlier of the travel industry. While more travelers are turning to digital sources to book their travel – Phocuswright’s U.S. Online Travel Overview 2018 predicts online... Read More
News | Technology
redawning-hotel-distribution
RedAwning eyes boost for multi-unit properties through Google Hotel Ads
By Linda Fox | January 2, 2019
Vacation rental specialist RedAwning has launched Google Hotel Ads for the multi-unit properties on its expanding portfolio. Read More
News | Distribution
Bots, personalized offers will shape younger traveler habits in 2019
Bots, personalized offers will shape younger traveler habits in 2019
By Jill Menze | December 31, 2018
Younger travelers are keen to engage with bots and are more likely to be swayed by personalized offers as they head into 2019. Read More
News | Online
VIDEO: Hotels and doing the simple things first with tech
VIDEO: Hotels and doing the simple things first with tech
By Kevin May | December 27, 2018
Hotels face battles on multiple fronts - but it's not just the obvious competitive elements that give them the biggest challenges. Read More
News | Technology
2018 review 2019 preview AI
A review of 2018, a preview for what's next: Artificial intelligence in travel
By Mitra Sorrells | December 27, 2018
To explore what lies ahead for AI in relation to travel, we solicited input from IBM’s global managing director for travel and transportation, Dee Waddell, and from Mark Holt, chief technology officer... Read More
News | Technology
Simpleview JackRabbit acquisition
Simpleview acquires travel software provider JackRabbit Systems
By Mitra Sorrells | December 21, 2018
Arizona-based Simpleview, which provides CRM, CMS, website design, digital marketing, revenue generation and mobile technologies, to more than 900 travel, tourism and convention marketing customers on... Read More
News | Technology
Digital actions for every travel company in 2019
Digital actions for every travel company in 2019
By Jon Reay - RewriteDigital | December 21, 2018
Digital will continue to transform travel in 2019. You may still be selling holidays, flights or accommodation but the way you do so has significantly shifted and will keep doing so. Read More
Opinion | Online
XTrader - Summit pitch at Phocuswright 2018
XTrader - Summit pitch at Phocuswright 2018
By Kevin May | December 18, 2018
XTrader offers connected TV and digital video as customer acquisition channels in China. Read More
Interview | Technology
The Gen Z and Millennial mindset: capturing the attention of these young and fast-growing generations
The Gen Z and Millennial mindset: capturing the attention of these young and fast-growing generations
By Lisa Lindberg - Expedia Group Media Solutions | December 17, 2018
Today’s younger generations are redefining the rules of engagement and asserting their role in purchasing decisions—for themselves, and their families—and travel is no exception. Read More
From Our Partners | Online
TripElephant - Summit pitch at Phocuswright 2018
TripElephant - Summit pitch at Phocuswright 2018
By Kevin May | December 17, 2018
TripElephant is a digital search marketing optimization tool. It creates, manages and optimizes search campaigns for travel clients of any size and scope. Read More
Interview | Startups
GuestReady expansion Portugal France
GuestReady grows European presence with new acquisition and partnership
By Mitra Sorrells | December 13, 2018
London-based GuestReady is expanding its portfolio of European short-term rentals through deals with providers in Portugal and France.   Read More
News | Online