Asia-based HotelQuickly has followed the trend in the same-day hotel booking sector - in other words: abandoned the model.
The company, based in Hong Kong, announced today that it would extending its last-minute booking app to seven days.
"The move is aimed at offering users greater freedom in their travel," HotelQuickly says in a statement.
HotelQuickly launched in May 2013 under co-founders Tomas Laboutka (CEO) and Raphael Cohen (CSO).
"The goal of the company is not only to enter the market fast, but also build a world-class offering to become and remain the first name in same-day hotel bookings," Laboutka said at the time.
Two and a half years on, Laboutka says the latest switch has come about after responding to feedback from its customers.
The company claims the app has been downloaded more than 1.5 million times since its launch.
Hot Hotels started the extension craze in August last year, followed by HotelTonight a month later, when both scrapped its same-day booking model in favour of seven days ahead of a hotel stay.
Others to have followed suit include RoomsTonite with a 72-hour bridge launched in September this year.
HotelQuickly raised $4.5 million in funding in July 2014.