Expedia Group saw its gross bookings increase $2.5 billion,
or 11% year-over-year, in the third quarter of 2018, fueled by growth in Brand
Expedia, HomeAway, Hotels.com and Expedia Partner Solutions.
Domestic gross bookings increased 13%, and international
gross bookings increased 9% and accounted for 38% of worldwide bookings in the
third quarter.
Revenue increased at a similar rate, up 10% year-over-year,
to $3.3 billion, with domestic revenue up 14% and international revenue up 7%
compared to the third quarter of 2017.
Overall for Expedia Group, net income and adjusted EBITDA
grew 49% and 29% year-over-year, respectively, during the third quarter.
In a call with analysts to discuss the results, Expedia
Group president and CEO Mark Okerstrom sounded upbeat about future growth potential.
“We think that the overall opportunity we are moving into
remains very significant,” he says.
“You hear, ‘Is the industry fully penetrated?’ The answer is
not even close.”
Okerstrom says as long as the digital experience is good, he
believes travelers would rather conduct business online than through talking to
someone.
He says Expedia Group will continue to invest in products
and services to ensure its brands are the place "people go to for
travel.” He says the company will continue to follow a “focused approach for
global expansion,” and build out its language translation and localized
content.
In addition to adding hotel and alternative accommodations
around the world, Okerstrom says Expedia Group is working to be smarter about
the way it uses data, to provide travelers with more personalized, real-time
results.
Alternative accommodations
HomeAway, which has consistently been one of the company’s
strongest brands in recent quarters, grew operating income and adjusted EBITDA
66% year-over-year, to $209 million. Okerstrom says that is a higher figure for
adjusted EBITDA for HomeAway than it did in all of 2017.
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HomeAway’s stayed lodging nights grew 13% compared to the
same period in 2017, and stayed property nights increased 28% in that period.
Expedia Group's global lodging portfolio increased to more
than 895,000 properties available as of September 30, including more than
300,000 integrated HomeAway listings. HomeAway now offers nearly 1.8 million
online bookable listings.
When asked about how HomeAway properties are being shown to users
on Expedia Group’s core online travel agency sites, Okerstrom says: “We are really getting a lot smarter, although it’s a muscle
we’re building around identifying those use cases around when this type of
inventory is highly valuable."
“We are very much in the early stages here.”
Regarding today’s news of Expedia Group’s acquisition of
Pillow and ApartmentJet, two software companies for the alternative
accommodations sector, Okerstrom says these technologies will be valuable in
growing the company’s inventory in apartment buildings and communities.
“We are super excited about these two acquisitions we’ve
made,” he says.
“I wouldn’t expect it to have any significant impact on
length of stay or booking windows or really be a significant driver in the near
term, 2019, of HomeAway booking volume. I think these are foundational investments
that are going to build a platform on which we can really start to build an
urban business over time.”
Looking at earnings across the company’s broad range of
brands, lodging accounted for 72% of total worldwide revenue in the third
quarter of 2018, advertising and media accounted for 9%, air accounted for 6%
and other revenue accounted for the remaining 13%.
Lodging revenue increased 12% in the period, primarily due
to growth at HomeAway, Expedia Partner Solutions and Hotels.com. Air revenue
and other revenue were both up 11%, while advertising and media revenue
increased just 1%.
Regarding its marketing expenses, Expedia Group reports an
increase of 3% in that spending in the third quarter of 2018 compared to the same period in 2017.
When asked about Expedia Group’s work in tours and activities,
Okerstrom says he sees a big opportunity for growth, particularly on mobile.
“It has been one of those spaces, as happens in this
industry, where suddenly it has attracted a lot more attention and lot more
capital. So there’s certainly much more competition in the space than there has
been historically. There’s a lot of pretty exciting players out there that are
doing interesting things,” he says.
“Our focus is really about harnessing one of the big advantages
we have, which is we have an incredible installed base of mobile applications - nearly 300 million across the portfolio. We have a multi-product offering, so
we know where our customers are going and can generally tell where they are,
and we will be working on building out our set of activities inventory so that
we can deliver the perfect activity to the perfect customer at the right time.
"That’s the goal, and we’ll be working on having execution follow that strategy
over the course of the next several years.”
REGISTER NOW! Expedia Group, Booking Holdings, Ctrip, MakeMyTrip and others speak at The Phocuswright Conference 2018
Click
here for details, tickets and the program for this year's
event in Los Angeles, November 13-15.