Entrada Insights harnesses and streamlines complex data to provide a full-spectrum of data science, benchmarking and analytical services for global destination management organizations to use in marketing, community development and sustainability efforts.

Goals for 2021

Entrada's mission is to work with communities to improve the lives of its visitors and residents, as well as, our own employees. We have three goals to help accomplish this in 2021.

For residents, we will harness complex streams of data - from tax revenues to website visits, job totals to social media performance - for regional DMOs to use in marketing, community development and sustainability efforts. We will focus our KPIs on the improvement of the visitor economy and the betterment of the local quality of life.

Second, we will apply the learnings from the data to ensure the visitor experience to the destination is enhanced with each visit. Entrada’s data advisors serve as a team of experts working with the key stakeholders to help provide a longer more meaningful stay and deeper emotional connection with the region. The residents and visitors will embrace the vacation engagement so much that both will support relocation to the area.

And finally, Entrada's team wants to create the best working environment possible. Growth and development require human ingenuity and our people are the best resource. Our existing and future team members will be challenged, inspired and empowered to work with our movement to better the lives of travelers and citizens wherever they may journey. Common goals of achievement are the most fulfilling and we will continue to attract the best talent as we expand globally.

• Founded: 2019
• Team size: 12
• Funds raised: undisclosed seed investment at launch
• Website:  Entrada Insights

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