Passengers flying on
Emirates can now use virtual reality to explore seat options and cabin
The 3D, 360-degree
view is available for the three-class Emirates A380 but will soon include Emirates
entire fleet including all configurations of the A380 and Boeing 777 aircraft.
Customers can use the technology to “sit” in various seats
in economy, business and first-class cabins as well as tour the onboard lounge
“As we continually
invest to provide our customers with an unmatched travel experience onboard and
on the ground, we also work very hard to give our customers a world-class
digital experience,” says Alex Knigge, Emirates senior vice president of
corporate communications, marketing and brand.
“We are pleased to
be the world’s first airline to introduce this cutting-edge web VR technology,
which offers our customers an immersive opportunity to learn more about the
fantastic Emirates experience before they step onboard. In our usability tests
with customers, we found that they particularly appreciated the 3D seat and
cabin models when selecting their seats.”
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Users that access
the virtual tour via their mobile devices or the Emirates app can book their
seats within the virtual environment.
The 3D seat models are also compatible with any VR headset,
so users can explore the cabins hands-free.
In addition to the new 3D cabin models, Emirates has added
new videos to its website that show customers the unique features of its