Limited service hotels are often challenged to deliver a superior guest experience amidst a revenue-constrained environment. The brand promise is that of affordable rates and straightforward service. Yet traveler expectations are higher than ever, meaning that even limited service hotels must compete on guest experience.
Thankfully, the promise of technology is that it can enhance the experience while also delivering a more personalized experience that increases both revenue and guest satisfaction. In the latest tnooz report, the vision of a thriving limited service hotel is clear: smart integration of technologies that help hoteliers identify the most lucrative opportunities, improve staff training, and optimize service delivery.
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How limited service hotels plan to spend on tech in 2018[/caption]
A LinkedIn survey of hospitality professionals carried out by Amadeus in late 2017 identified the top areas of focus in 2018 for limited service hotels. Looking a bit closer at the results, respondents advised that that optimization of revenues ranks third on the limited service hotels’ 2018 priority list. This clear desire to optimize revenue can actually extend across other technology priorities. A smarter integration of CRM, reporting, and operations can lead to stronger results on revenue and guest satisfaction.
Of course, implementing technology without a clear strategy is not advisable. The comprehensive view is what creates a tightly integrated hotel unit, and it is this view that the proper application of technology can facilitate.