MARKETING: Agile development, responsive design, HTML5, A/B testing - just a few of the concepts (hopefully) under discussion at every travel brand when it embarks on an overhaul of its digital services. But just remember that those fancy designs in Photoshop can be rather misleading. READ MORE on UXMag.
If you’ve ever worked on a traditional web design project, it should come as no surprise that the most common way to get client sign-off on visual design is through comps.
Generally speaking, a comp is a comprehensive, high fidelity, Photoshopped layout of a website - or rather, what appears to be a website.
It is just an image after all, an image of what your website would look like under perfect weather conditions. This delusion of grandeur, when used as a deliverable or finished product, often misleads the client into a false sense of usability.
READ MORE on UXMag
NB: Photoshop mockup image via Shutterstock.