DHISCO, a Dallas-based
company that connects hotels with online travel agencies, global distribution
systems, metasearch engines and other partners, has signed a partnership with CHINAonline.
The deal links DHISCO’s 514,000 hotels to more than 60
travel websites, wholesalers and tour operators in China, providing them with
both multilingual content and real-time rate and inventory data.
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“One of the top priorities for Western hotel companies today
is finding ways to effectively tap the outbound Chinese tourism market,” says
DHISCO CEO Toni Portmann.
According to the China National Tourism Administration, Chinese tourists made 62 million outbound trips in the first half of 2017 – a 5% increase over the same period in 2016 – ranking it first in the world.
And those numbers are only intended to grow, as currently only 10% of Chinese citizens currently hold passports.
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“By giving our hotel partners a direct connection through
CHINAonline, we are making it easier for them to offer inventory to the
country’s top travel sellers at a time when more Chinese are looking to travel
Both Portmann and Anson Lau, managing director of
CHINAonline, say they hope to expand the alliance in the future.
“As international travel to and from China continues to
grow, we look forward to expanding our relationship with DHISCO and its many
global partners,” Lau says.