Ctrip in the latest to partner with ATPCO bringing the Routehappy airline rich content to its online platforms including trip.com.
The partnership gives Ctrip access to Routehappy’s descriptive content around airline facilities, ticket attributes and product details such as aircraft and cabin.
The China-based online giant plans to offer the Routehappy content in 19 languages across its sites.
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Yudong Tan, vice president, chief technology officer of the flight business group at Ctrip, says:
“With access to rich, descriptive, and user-friendly content, we can improve our shopping displays and ensure hundreds of millions of consumers throughout Asia and the world have access to universally understood shopping information they care about.”
He also urged more Asian carriers to partner with Routehappy.
ATPCO has been providing Ctrip with fare data and related information for more than six years.
The company acquired Routehappy in February 2018.