Corporate travel booking platform Atriis has acquired ReTravel, a cross-selling technology solution driven by machine learning.
Terms of the deal have not been disclosed.
In a statement Atriis says the acquisition “furthers [its] commitment to offer a traveler-centric technology.”
Israel-based ReTravel, which was founded during the pandemic, predicts which products and services to offer travelers during the booking process.
The company, a PhocusWire Hot 25 Startup 2022, will be integrated into Atriis, with its founders Revital Kristal and and Nir Gurevich joining as chief product officer and chief technology officer, respectively.
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Kristal says, “It’s estimated that business travelers make up 12% of airline travelers, yet accounts for as much as 75% of profits. Atriis opens up a whole world of business travel to our technology. We will be able to provide corporate travelers offers within travel policies, approval flows, single sign on and much more!”
Omri Amsalem, co-founder of Atriis, adds, “As corporate travel rebounds into a chaotic reality where flights are constantly being canceled, call centers having unbearable waiting times and corporates have additional duty of care liabilities to consider, travel program leakage turns into an immense problem. The need for a managed channel approach, putting the traveler first, is the only strategy for high lifetime value. Travelers are expecting this experience, corporates need a different solution and TMCs must deliver. It's inevitable.”